1. Onboard

Gather business info (AI assisted)

Nurture AI with your products, brand guidelines, goals, the market, target audience, inquiry and analytics data

2. Targets

First...Highest business value + closest to buy

We want to first create content for our highest value customer that also has highest buying intent (usually at the bottom of the funnel).

Highest value

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Closest to buy

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Page/search idea

Funnel stage

“Should I move back to Belize after living abroad?”

Top / early middle

“Best places in Belize for returning Belizeans to live”

Middle

“Buying a condo in Belize City as a Belizean living abroad”

Middle

“Renting vs buying in Belize City when moving back home”

Middle

“Condos for rent in Belize City”

Bottom

“Condos for sale in Belize City”

Bottom

“2-bedroom condo for sale in Belize City near [area]”

Very bottom

then go for...Highest value + second closest to buy...

Usually middle of the funnel

then...keep working on the next most valuable and next on the funnel as budget permits

Part 3: Create

Your business data, research, and experience+AI research+Custom tuned AI harness = Intentional, brand aligned, search optimized content

Rapidly, high quality, at a fraction of the cost. Keep tuning the ai harness in the process.