New CCL Ideas

More authoritative content structure

  • Own certain topics

  • Clustered technical SEO structure: TOFU to MOFU to BOFU linking

Same articles just little more depth

  • Feature experts (more authoritative)

  • Improve media bank

  • Each belongs to a strategic topic/cluster (see above)

  • More middle of funnel and bottom of funnel pieces (more bias)

Clearly labelled sponsored/partnered articles

  • Creates trust for visitors when they know the true editorial is separate from the paid stuff

Well organized data and target audiences

  • To present to customers and internal usage

Simple scalable processes

  • Simple article publishing workflow

  • Simple reporting

  • Simple sales process

  • AI leveraged


What to sell to customers

  • Backlink from high relevance source (great for SEO trust)

  • Topic authority > one off articles

  • Social partnered posts

  • Price? Depends on the type of customer and how competitive their market is?

  • What CCL does: it clears some trust objections for them but not all, what can we do to make the lead warmer for them? Know their business/topic/product so well in the content that when their sales team gets it, it is easy to convert.

Who is not the right customer?

  • The don't know the value of marketing/don't have a marketing budget/team/systems. Sales process can get too complex if we are trying to convince these people.

The right customer?

  • Knows the value of an authoritative backlink and topic authority (Organic SEO channel)

  • Values local visibility as well as international

Likely objections

  • Can I get actual leads from CCL?

  • How many of my actual target audience do you reach? Can you show me?

  • What type of people visit CCL? Do they align with my brand?

  • Is there an easy way to track my roi?

  • Do you have other customers like me that have benefited?

  • Tanya, do you have more objections? Need to know as many as possible to make our sales and research robust


Topic

Example MOFU Article

Where to stay

Ambergris Caye vs Placencia vs Caye Caulker: Where Should You Stay?

Trip type

Best Areas in Belize for Family Vacations

Accommodation type

Belize Resort vs Private Villa: Which Is Better for Your Group?

Logistics

How to Plan a Belize Trip for 8-12 People

Budget

What Does a Belize Family Vacation Really Cost?

Weddings

Belize Destination Wedding Venues: Beach, Island, or Jungle?

Tours

Best Belize Snorkeling Areas: Hol Chan, Turneffe, South Water Caye, or Glover’s?

Luxury

Best Luxury Travel Experiences in Belize

Itinerary

5-Day Belize Itinerary for Families

Planning friction

Do You Need a Rental Car in Belize?


Category

Example BOFU Article

Hotels/resorts

Best Belize Resorts for Families

Villas

Best Private Villas in Belize for Groups

Private island / secluded stays

Best Private Island-Style Stays in Belize

Tours

Best Snorkeling Tours from Belize City

Wedding venues

Best Belize Wedding Venues for Destination Weddings

Restaurants

Best Restaurants in San Pedro for a Special Dinner

Transportation

Best Belize Airport Transfer Companies

Fishing

Best Belize Fishing Lodges and Charter Operators

Luxury

Best Luxury Resorts and Private Villas in Belize

Group travel

Best Belize Vacation Rentals for Large Families and Groups