Casa Al Mar positioning 07/0726

I think our product belongs in it's own category but people aren't searching for that category, they are searching for more established/familiar categories. So we are trying to figure out which category to position ourselves in.

Expectations & objections (I am guessing)

  • Query: Villa in Belize with private chef

    • Oh this is an island. This is too secluded for me

    • Oh it is so expensive, was expecting a basic villa with a private chef as add-on, this comes with so many other things

    • Oh this is better for larger groups


Current possible directions for us

  • Target family and large group milestone events more than private chef villa

    • ads if SEO authority too slow (low authority/distribution issue)

    • Better fit vs "Oh this is better for larger groups" and "Oh it is so expensive, was expecting a basic villa with a private chef as add-on, this comes with so many other things"

  • Target all inclusive resort for groups more than vacation rental for groups

    • ads since we arent resort (category issue)

    • More demand and clearer intent

  • Target private island for groups since seclusion and high price is sort of expected

    • ads since we are not private island (category issue)

    • Might be better fit audience vs "Oh it is so expensive, was expecting a basic villa with a private chef as add-on, this comes with so many other things"

  • Group travel partners (distribution issue)